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Elon, Musk

Influential CEOS

New research by Tipalti has looked at Twitter followers, Instagram mentions, TikTok views, IMDB credits, video search results and their estimated net worth to discover the most influential CEOs.
You can view the full research here: https://tipalti.com/ceo-influencers/

The 10 most influential CEOS of 2022

Rank

Name

Company

Instagram Mentions

Twitter Followers

TikTok Views

IMDB Credits

YouTube Appearances

Net Worth ($)

CEO Influencer Score /10

1

Elon Musk

Tesla

3,600,000

106,500,000

12,100,000,000

158

44,100,000

264,000,000,000

9.95

2

Bill Gates

Microsoft

1,200,000

60,400,000

1,400,000,000

241

9,810,000

114,000,000,000

9.54

3

Jeff Bezos

Amazon

716,000

5,200,000

2,100,000,000

93

6,810,000

142,000,000,000

9.24

4

Tim Cook

Apple Inc.

128,000

13,600,000

65,800,000

33

11,100,000

1,500,000,000

8.83

5

Mark Zuckerberg

Facebook

529,000

0

819,900,000

124

5,520,000

55,000,000,000

7.65

5

Reed Hastings

Netflix

5,300

109,800

1,700,000

16

163,000

1,000,000,000

7.65

7

Mary Barra

General Motors

1,900

64,600

244

13

844,000

169,000,000

6.43

8

Karen Lynch

CVS Health

3,500

5,967

131,100

0

395,000

25,600,000

5.36

9

Doug McMillon

Walmart Inc.

1,500

0

25,500

7

70,100

100,000,000

5.20

10

James Quincey

Coca-Cola Co

330

0

33,100

7

35,400

48,700,000

4.54

10

Brian Cornell

Target Corp

137

0

1,575

4

336,000

80,000,000

4.54

The research reveals:
  • Elon Musk has been crowned as our most influential CEO with a near perfect score of 9.95 out of 10. He has been incredibly successful as the CEO of Tesla since earning the job in 2008 and he just purchased Twitter, and sold $4b worth of Tesla stocks since Twitter deal closed.

  • Bill Gates takes second place with a CEO influencer score of 9.54 out of 10. Bill Gates co-founded Microsoft, one of the most successful companies in the world.

  • Jeff Bezos completes our top three with a CEO influencer score of 9.24 out of 10. Bezos is the founder of Amazon and was CEO until July 2021. Bezos was the richest man in the world for four years before Elon Musk overtook him this year.

Further study insights:

  • Elon Musk had the most fan-created merchandise, returning over 25,000 results when searching for his name. He also has a perfect social media score of 10 out of 10, as he has the most followers on Instagram, Twitter and Tiktok.

  • Bill Gates has the most TV appearances with 241 IMDB credits. Over half of these credits are from talk show appearances and news interviews, where Gates was featured as a guest.

You can dig further into the data here.
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