How one women turned a dream business into a huge success
With research revealing that the number of Britons starting new businesses has hit a record high, the market is becoming increasingly competitive. Building a brand from scratch today can be equally intimidating and rewarding, but sometimes it’s difficult to know where to start. Instead of succumbing to imposter syndrome or fear of failure, successful entrepreneur Jeanette Sklivanou believes any woman has the power to become an entrepreneur if she wants to.
In Nailed It!, Jeanette explores everything entrepreneurs need to know when it comes to starting a business; from how to think of a good idea, how to develop it, how to keep going when times get tough and finally, how to succeed.
Jeanette believes that when starting a business, especially for women, the obstacles are considerable and sometimes appear insurmountable. For example, the cosmetics industry is notoriously competitive and every year, thousands of new products try and fail to make the grade. Finding a unique selling point and developing a successful brand is a challenge. Jeanette has written Nailed It! to help those that have a vision but are unsure on where to begin. She didn’t have her own ‘Jeanette’ to provide advice when she started her business, but is keen to help others the way she would have liked.
Nailed It! draws on the authors’ ten years of experience building her nail varnish brand ‘Snails’ (Safe ‘N’ Beautiful) into a global success. The brand sells in seventy-nine countries and iconic stores such as Hamleys, London and FAO Schwarz, New York.
Nailed It! empowers budding entrepreneurs to keep going against all odds with actionable steps to take to overcome adversity. Jeanette stresses it is those who can hold their heads high and maintain a steadfast belief in their product that will succeed.
Furthermore, Nailed It! explains how you do not need experience to start a business. Other elements such as self-belief and belief in the product, time and research are significantly more important than previous knowledge gained.
“The truth is, anything in life can be learned, especially when it comes to being an entrepreneur. With the internet at our fingertips, we have access to a wealth of information and we can research any topic we like,” she says.
For Jeanette, everyone has a chance of making it. Nailed It! is the perfect read for any aspiring entrepreneur. Its unique mix of supportive messages and practical tips simultaneously empowers readers to never stop believing in themselves and their ideas, whilst equipping them with her award-winning business secrets.
Nailed It! is published by Rethink Press and available on Amazon.
