Networking is often overlooked as more and more people are becoming time-poor. Despite this, the value of connecting with like-minded individuals inside and outside of business is unmatched. In a LinkedIn survey, as many as 80% of workers said that they considered networking important to their career success. Helen Pethybridge has been at the helm of Chiltern Coaching for a decade, helping SME owners grow their organisations. Before she became a business coach, Helen spent over two decades in HR roles at well-known companies such as PepsiCo and Diageo. Her extensive experience in the HR sector has helped her build a network of professionals across the country – while she regularly participates in networking on a local level with businesses in her region.
Networking does not have to be difficult. Simply interacting with posts on LinkedIn is a form of building connections. However, in-person events can be pivotal to building long-term relationships. In fact, in a survey by Harvard Business Review, 95% of people say face-to-face meetings have better outcomes. Having a clear direction and taking purposeful steps to reach a personal objective can enhance your experience. Whether you are looking to develop your career, are looking for new clients or simply hoping to build confidence and meet new people, the below tips will help you on your journey.
Be deliberate about where you network
When looking for groups to join, strip back your intentions. Are you looking to connect with a particular individual or role type? Is there a sector you want to be more involved in? What size companies do you want to connect with? There is a vast variety of business community events across the country, from regional groups, to niche national meetings and open forums. Next, it is important to consider your preferred style of networking, whether that be formal or informal. This can be the difference between a structured group with a set format or a meet-up at the pub in your town. Finding what works for you can mean the difference between a chore and a fun experience.
Build relationships first
Networking is about human-to-human relationships. Before getting down to business you need to build strong foundations. By being open and authentic it gives individuals the opportunity to get to know the real you. This works both ways so being open and welcoming of other perspectives is crucial if you want to extend your circle of contacts.
Give before expecting to receive
While networking is a two-way street, it must not be approached with an expectation to receive straight away. It may start with sharing your expertise with another, or through making introductions to others in your circle. Providing support on social media is another way to encourage your peers. These small actions can help build your appearance in others’ minds as a credible and reliable person.
Follow up promptly
Once you leave your chosen event it is in a professional’s best interest to follow up and arrange 1-2-1 meetings with individuals who might become valuable contacts. Similarly, if you promised an action, do it quickly and if they are on social media, make sure to connect with them.
Measure your return on money and time invested
Have a clear expectation of the outcome you are looking for. For instance, are you hoping to meet a new business or collaboration partner? Or are you looking for your next career step? Keep track of whether you are moving towards your goal. However, do not expect to have achieved the outcome straight away. It may take time to build up contacts with individuals you know, like and trust. On the flip side, knowing when to walk away and try a different approach can help you cut your losses. It can be a difficult call. It typically takes at least a year to give a networking opportunity the proper support and time investment. Then you can reflect and decide if it is the right place to get the results you are looking for.
Learning how to network effectively to meet your objectives is a skill years in the making. It is often a case of trial and error, speaking to individuals from all walks of life and stages in their careers and industries. Being strict on follow-ups and actioning promises immediately can stop networking from being so time-hungry. Whether you are new to the concept or have years of experience, consider the above when you next attend an event.
By Helen Pethybridge, Managing Director of Chiltern Coaching