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How To Incorporate Offline Into Your Marketing Strategy

How to Incorporate Offline into Your Marketing Strategy

In an era where so much emphasis is placed on the internet, you’d be forgiven for thinking that offline marketing is as dead as the dodo. But, you’d be missing a trick. Offline marketing (that is, anything that isn’t happening…

E-mail Marketing: Here To Stay

E-mail marketing: here to stay

We have come a long way since Gary Thuerk sent the first mass e-mail in 1978. It might have only reacheda few hundred people, but back then, that figure was impressive. Almost 40 years later, we continue to use the…

Improve Your Video Marketing In 5 Steps

Improve your video marketing in 5 steps

Online video is the fastest-growing content medium for corporate marketers. A recent survey showed that around 70% of B2B marketers are using video within their promotional mix1, while a similar number believe that video marketing converts better than any other…

Where’s The Talent??

Where’s the talent??

HR teams are at risk of losing the talent attraction war unless they work more closely with PR and marketing teams to create an engaging employee value proposition, according to global RPO and talent management firm, Cielo. At a time…

How To Successfully Use Shame And Guilt In Advertising

How to successfully use shame and guilt in advertising

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.  Consumers who feel ashamed are best targeted by adverts that offer a ‘big picture’ solution, whereas those who feel…

Medical Communications – The Next Big Thing?

Medical Communications – the next big thing?

The recent ‘PR war’ between pharmaceutical giant, Roche and the National Institute for Health and Care Excellence (NICE) over the latter’s rejection of the breast cancer drug, Kadcyla has shown how important the role of comms professionals has become in…

Why Sticking To The Script Will Drive Away Customers …

Why sticking to the script will drive away customers …

The decision to script or NOT to script your salespeople, telesales reps or customer service agents is often a dilemma facing most businesses. As your business grows how else do you ensure a consistent service delivery to your clients, compliance…

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