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So What’s The Difference?

So what’s the difference?

Jane Ellison-Bates of Manifest Marketing outlines the difference between PR and advertising – and why that matters... We all make assumptions that certain aspects of our businesses are as clear to others as they are to us.   Whatever trade you…

How To Structure A Marketing Budget

How to Structure a Marketing Budget

Whether you’re spending £100 or £1m, I firmly believe that having some structure to where you put each penny will help you to: • Make sensible decisions about where to spend your money • Track whether your spend is worth…

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