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Internationalising Your Business:

Is It Worth It?

The concept of internationalising your business means you’re open to the idea of pursuing markets in different countries. If you look at some of the bigger companies in the world, you’ll notice they do this with ease. The likes of Amazon have warehouses set up in various countries, selling things via their website to many different nations. There are benefits to internationalising a business, but is it a smart idea for you? With all things in life, the cons come with the pros, so here are a few things to think about:

Opens the door to more sales opportunities

The main benefit of internationalising a business is that it gives you more chances to make sales. If you only focus on one market, you restrict your company. However, if you sell a service to people in numerous countries, you have numerous markets to tap into. It’s business 101, which is why so many companies make international trade a top priority. 

Helps grow your brand

Similarly, expanding to different countries will help grow brand awareness. More people know you exist, which will only ever be a good thing. If you do things right, you can become a company that’s known throughout the world and recognised with ease. 

It costs a lot of money

Unfortunately, the downside of internationalising a business is that it costs a lot of money. You have to invest in your business, possibly opening new branches in different countries. Not only that, but you have to remember things like customs charges when trading overseas. In essence, you will have to pay fees when moving products from one country to another. Granted, with fast, professional customs brokerage services, you can reduce these costs. Likewise, if you sell services instead of products, you can perhaps find virtual ways of internationalising. Still, expanding a business to this extent will always require significant investments. 

There’s not always a guarantee that you’ll succeed

The notion that internationalising a business instantly leads to success is not factually correct. When the move goes well, it will go very well. However, there’s no way of telling how other markets will react to your business. Does your brand connect well with them? Do you know how to market to different people from different backgrounds? Will these foreign markets prefer to rely on local businesses instead of one from overseas? If you look back through the history books, you’ll encounter many examples of businesses that tried to move into foreign markets, yet failed miserably. Big businesses have tried and failed, which is why it may be a bigger risk for smaller ones. 

With that being said, you should still consider internationalising your business – but only when the time is right! Don’t rush into this decision; do as much research as possible to ensure that you are making the right decision. Look at the foreign market, run a few surveys amongst your target audience in different countries, and get a feel for how well your business will be received. If it seems like you can genuinely enjoy success overseas, then take the plunge!


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